A closer look at choice

Sara M. Constantino, Nathaniel D. Daw

Research output: Contribution to journalShort surveypeer-review


We often look back and forth between options before deciding which one to choose, even if we have seen them both before. A new study suggests that people are biased to choose things they look at more, providing new insight into how the subjective values of options are constructed.

Original languageEnglish (US)
Pages (from-to)1153-1154
Number of pages2
JournalNature Neuroscience
Issue number10
StatePublished - Oct 2010

ASJC Scopus subject areas

  • General Neuroscience


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