TY - JOUR
T1 - A comparison of six methods for assessing the importance of perceived consequences in behavioral decisions
T2 - Applications from attitude research
AU - Jaccard, James
AU - Sheng, Diana
N1 - Funding Information:
This research was supported, in part, by Grant PRA-7920585 from the National Science Foundation. Requests for reprints should be sent to James Jaccard, Department of Psychology, State University of New York, Albany, NY 12222.
PY - 1984/1
Y1 - 1984/1
N2 - Six different approaches to measuring the importance of perceived consequences in behavioral decisions were compared: (1) an elicitation approach, (2) a subjective probability model, (3) Jacoby's behavioral process technology, (4) a Bayesian model, (5) a direct rating approach, and (6) a correlational approach. The convergence among the methods was evaluated for two different decision topics: (1) emphasizing a career relative to marriage, and (2) use of birth control pills. Results indicated that the six approaches yielded estimates of importance that were, by and large, unrelated to each other.
AB - Six different approaches to measuring the importance of perceived consequences in behavioral decisions were compared: (1) an elicitation approach, (2) a subjective probability model, (3) Jacoby's behavioral process technology, (4) a Bayesian model, (5) a direct rating approach, and (6) a correlational approach. The convergence among the methods was evaluated for two different decision topics: (1) emphasizing a career relative to marriage, and (2) use of birth control pills. Results indicated that the six approaches yielded estimates of importance that were, by and large, unrelated to each other.
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U2 - 10.1016/0022-1031(84)90009-X
DO - 10.1016/0022-1031(84)90009-X
M3 - Article
AN - SCOPUS:0002253163
SN - 0022-1031
VL - 20
SP - 1
EP - 28
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
IS - 1
ER -