Six different approaches to measuring the importance of perceived consequences in behavioral decisions were compared: (1) an elicitation approach, (2) a subjective probability model, (3) Jacoby's behavioral process technology, (4) a Bayesian model, (5) a direct rating approach, and (6) a correlational approach. The convergence among the methods was evaluated for two different decision topics: (1) emphasizing a career relative to marriage, and (2) use of birth control pills. Results indicated that the six approaches yielded estimates of importance that were, by and large, unrelated to each other.
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science