A data-driven study of view duration on YouTube

Minsu Park, Mor Naaman, Jonah Berger

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a set of videos watched by participants tracked by a Chrome extension, we examine whether and how indicators of collective preferences and reactions are associated with view duration of videos. We show that video view duration is positively associated with the video's view count, the number of likes per view, and the negative sentiment in the comments. These metrics and reactions have a significant predictive power over the duration the video is watched by individuals. Our findings provide a more precise understandings of user engagement with video content in social media beyond view count.

Original languageEnglish (US)
Title of host publicationProceedings of the 10th International Conference on Web and Social Media, ICWSM 2016
PublisherAAAI press
Pages651-654
Number of pages4
ISBN (Electronic)9781577357582
StatePublished - 2016
Event10th International Conference on Web and Social Media, ICWSM 2016 - Cologne, Germany
Duration: May 17 2016May 20 2016

Publication series

NameProceedings of the 10th International Conference on Web and Social Media, ICWSM 2016

Other

Other10th International Conference on Web and Social Media, ICWSM 2016
CountryGermany
CityCologne
Period5/17/165/20/16

ASJC Scopus subject areas

  • Computer Networks and Communications

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