A dynamic approach to the analysis of strategic alliances

Bharat P. Rao, Srinivas K. Reddy

    Research output: Contribution to journalArticlepeer-review


    The increasing trend in strategic alliance formation between major firms around the world, has prompted researchers from various disciplines to look at this phenomenon in great detail. In this paper, we review alternate approaches in the literature in this area. We then propose a non-linear dynamic approach to study the formation of competitive strategic alliances and contrast it with the traditional game-theoretic approach. The pros and cons of these two approaches are discussed with reference to a competitive alliance scenario. Dynamic models have significant managerial implications as they enable us to investigate 'if-then' type scenarios and project the impact of different strategies.

    Original languageEnglish (US)
    Pages (from-to)499-518
    Number of pages20
    JournalInternational Business Review
    Issue number4
    StatePublished - 1995


    • Alliance Modeling
    • Collaboration
    • Dynamic Models
    • Joint Ventures
    • Nonlinear Systems
    • Simulation
    • Strategic Alliances

    ASJC Scopus subject areas

    • Business and International Management
    • Finance
    • Marketing


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