A multitrait-multimethod analysis of four attitude assessment procedures

James Jaccard, John Weber, James Lundmark

Research output: Contribution to journalArticlepeer-review

Abstract

A multitrait-multimethod analysis of four attitude assessment procedures was performed, (1) the Likert method of summated ratings, (2) Thurstone's method of equal appearing intervals, (3) Guilford's self-rating procedure, and (4) the semantic differential technique. Results indicated that all four measures meet the criteria of high reliability, high convergence, low method variance, and high divergent validity about equally well. Implications of these findings were discussed.

Original languageEnglish (US)
Pages (from-to)149-154
Number of pages6
JournalJournal of Experimental Social Psychology
Volume11
Issue number2
DOIs
StatePublished - 1975

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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