| Original language | English (US) |
|---|---|
| Title of host publication | Blowing Up The Brand |
| Subtitle of host publication | Critical Perspectives on Promotional Paradigms |
| Editors | Melissa Aronczyk, Devon Powers |
| Publisher | Peter Land Publishers |
| Pages | 93-114 |
| State | Published - 2010 |
A Nation of Shop Til You Drop Consumers?
Research output: Chapter in Book/Report/Conference proceeding › Chapter