A Nation of Shop Til You Drop Consumers?

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationBlowing Up The Brand
Subtitle of host publicationCritical Perspectives on Promotional Paradigms
EditorsMelissa Aronczyk, Devon Powers
PublisherPeter Land Publishers
Pages93-114
StatePublished - 2010

Cite this

Davila, A. (2010). A Nation of Shop Til You Drop Consumers? In M. Aronczyk, & D. Powers (Eds.), Blowing Up The Brand: Critical Perspectives on Promotional Paradigms (pp. 93-114). Peter Land Publishers.