A pilot study of cyber security and privacy related behavior and personality traits

Tzipora Halevi, James Lewis, Nasir Memon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Recent research has begun to focus on the factors that cause people to respond to phishing attacks as well as affect user behavior on social networks. This study examines the correlation between the Big Five personality traits and email phishing response. Another aspect examined is how these factors relate to users' tendency to share information and protect their privacy on Facebook (which is one of the most popular social networking sites). This research shows that when using a prize phishing email, neuroticism is the factor most correlated to responding to this email, in addition to a gender-based difference in the response. This study also found that people who score high on the openness factor tend to both post more information on Facebook as well as have less strict privacy settings, which may cause them to be susceptible to privacy attacks. In addition, this work detected no correlation between the participants estimate of being vulnerable to phishing attacks and actually being phished, which suggests susceptibility to phishing is not due to lack of awareness of the phishing risks and that real-time response to phishing is hard to predict in advance by online users. The goal of this study is to better understand the traits that contribute to online vulnerability, for the purpose of developing customized user interfaces and secure awareness education, designed to increase users' privacy and security in the future.

Original languageEnglish (US)
Title of host publicationWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web
PublisherAssociation for Computing Machinery
Pages737-744
Number of pages8
ISBN (Print)9781450320382
DOIs
StatePublished - 2013
Event22nd International Conference on World Wide Web, WWW 2013 - Rio de Janeiro, Brazil
Duration: May 13 2013May 17 2013

Publication series

NameWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web

Other

Other22nd International Conference on World Wide Web, WWW 2013
CountryBrazil
CityRio de Janeiro
Period5/13/135/17/13

Keywords

  • Facebook
  • Personality traits
  • Phishing
  • Privacy

ASJC Scopus subject areas

  • Computer Networks and Communications

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  • Cite this

    Halevi, T., Lewis, J., & Memon, N. (2013). A pilot study of cyber security and privacy related behavior and personality traits. In WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web (pp. 737-744). (WWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web). Association for Computing Machinery. https://doi.org/10.1145/2487788.2488034