A qualitative case study examining intervention tailoring for minorities

Nelda Mier, Marcia G. Ory, Deborah J. Toobert, Matthew Lee Smith, Diego Osuna, James R. McKay, Edna K. Villarreal, Ralph J. DiClemente, Barbara K. Rimer

Research output: Contribution to journalArticlepeer-review


Objectives: To explore issues of intervention tailoring for ethnic minorities based on information and experiences shared by researchers affiliated with the Health Maintenance Consortium (HMC). Methods: A qualitative case study methodology was used with the administration of a survey (n=17 principal investigators) and follow-up telephone interviews. Descriptive and content analyses were conducted, and a synthesis of the findings was developed. Results: A majority of the HMC projects used individual tailoring strategies regardless of the ethnic background of participants. Followup interview findings indicated that key considerations in the process of intervention tailoring for minorities included formative research; individually oriented adaptations; and intervention components that were congruent with participants' demographics, cultural norms, and social context. Conclusions: Future research should examine the extent to which culturally tailoring long-term maintenance interventions for ethnic minorities is efficacious and should be pursued as an effective methodology to reduce health disparities.

Original languageEnglish (US)
Pages (from-to)822-832
Number of pages11
JournalAmerican Journal of Health Behavior
Issue number6
StatePublished - 2010


  • Cultural
  • Disparities
  • Ethnic minorities
  • Tailoring

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health


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