TY - GEN
T1 - A qualitative examination of movie piracy behaviors and their impact
AU - White, Kerry Ann
AU - Rao, Bharat
AU - Minakakis, Louis
PY - 2010
Y1 - 2010
N2 - The piracy of copyrighted movies in the digital disc format at any stage of the motion picture industry's value chain without permission of the copyright holders is an ongoing problem that is prevalent and adversely impacts industry revenues. Drawing on the Theory of Planned Behavior, we qualitatively examine the factors impacting domestic movie piracy behaviors in US respondents between 17 and 70 years of age. We discuss differences across groups and examine the underlying rationale for piracy behaviors. In order to move closer to mitigating some of the damages caused by movie piracy, it is recommended that the Motion Picture Association of America (MPAA) should find ways to communicate with each group through effective marketing, education and enforcement of its piracy policies and penalties.
AB - The piracy of copyrighted movies in the digital disc format at any stage of the motion picture industry's value chain without permission of the copyright holders is an ongoing problem that is prevalent and adversely impacts industry revenues. Drawing on the Theory of Planned Behavior, we qualitatively examine the factors impacting domestic movie piracy behaviors in US respondents between 17 and 70 years of age. We discuss differences across groups and examine the underlying rationale for piracy behaviors. In order to move closer to mitigating some of the damages caused by movie piracy, it is recommended that the Motion Picture Association of America (MPAA) should find ways to communicate with each group through effective marketing, education and enforcement of its piracy policies and penalties.
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M3 - Conference contribution
AN - SCOPUS:78549234345
SN - 1890843229
SN - 9781890843229
T3 - PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
SP - 618
EP - 631
BT - PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
T2 - Portland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10
Y2 - 18 July 2010 through 22 July 2010
ER -