A qualitative examination of movie piracy behaviors and their impact

Kerry Ann White, Bharat Rao, Louis Minakakis

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    The piracy of copyrighted movies in the digital disc format at any stage of the motion picture industry's value chain without permission of the copyright holders is an ongoing problem that is prevalent and adversely impacts industry revenues. Drawing on the Theory of Planned Behavior, we qualitatively examine the factors impacting domestic movie piracy behaviors in US respondents between 17 and 70 years of age. We discuss differences across groups and examine the underlying rationale for piracy behaviors. In order to move closer to mitigating some of the damages caused by movie piracy, it is recommended that the Motion Picture Association of America (MPAA) should find ways to communicate with each group through effective marketing, education and enforcement of its piracy policies and penalties.

    Original languageEnglish (US)
    Title of host publicationPICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
    Pages618-631
    Number of pages14
    StatePublished - 2010
    EventPortland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10 - Phuket, Thailand
    Duration: Jul 18 2010Jul 22 2010

    Publication series

    NamePICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth

    Other

    OtherPortland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10
    CountryThailand
    CityPhuket
    Period7/18/107/22/10

    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation
    • Economics and Econometrics

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  • Cite this

    White, K. A., Rao, B., & Minakakis, L. (2010). A qualitative examination of movie piracy behaviors and their impact. In PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth (pp. 618-631). [5603403] (PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth).