A stochastic model of consumer behavior and optimal advertising

Charles Tapiero

Research output: Contribution to journal › Article › peer-review

Cite this

@article{69388849ee5549e0bb706c2dbc71d2d5,

title = "A stochastic model of consumer behavior and optimal advertising",

author = "Charles Tapiero",

year = "1982",

language = "English",

volume = "28",

pages = "1054--1064",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "9",

}