A Theoretical Analysis of Selected Factors Important to Health Education Strategies

Based on the theoretical work of Dulany and Fishbein, two major problems for understanding health behaviors were delineated: (1) the identification of those variables that determine an individual's intention to perform a health behavior; and (2) the extent to which these intentions are predictive of behavior. An analysis of factors affecting the relation between health intentions and behavior was presented and its implications for health education discussed. A social psychological model specifying two major determinants of behavioral intentions was contrasted with the Health Belief ModeL.