Activation and automaticity of colonial mentality

E. J.R. David, Sumie Okazaki

Research output: Contribution to journalArticlepeer-review

Abstract

Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM-consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM-consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.

Original languageEnglish (US)
Pages (from-to)850-887
Number of pages38
JournalJournal of Applied Social Psychology
Volume40
Issue number4
DOIs
StatePublished - Apr 2010

ASJC Scopus subject areas

  • Social Psychology

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