Ad exchanges: Research issues

S. Muthukrishnan

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.

    Original languageEnglish (US)
    Title of host publicationInternet and Network Economics - 5th International Workshop, WINE 2009, Proceedings
    Pages1-12
    Number of pages12
    DOIs
    StatePublished - 2009
    Event5th International Workshop on Internet and Network Economics, WINE 2009 - Rome, Italy
    Duration: Dec 14 2009Dec 18 2009

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume5929 LNCS
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Conference

    Conference5th International Workshop on Internet and Network Economics, WINE 2009
    CountryItaly
    CityRome
    Period12/14/0912/18/09

    ASJC Scopus subject areas

    • Theoretical Computer Science
    • Computer Science(all)

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