TY - GEN
T1 - Ad exchanges
T2 - 5th International Workshop on Internet and Network Economics, WINE 2009
AU - Muthukrishnan, S.
PY - 2009
Y1 - 2009
N2 - An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.
AB - An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.
UR - http://www.scopus.com/inward/record.url?scp=76649133825&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=76649133825&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-10841-9_1
DO - 10.1007/978-3-642-10841-9_1
M3 - Conference contribution
AN - SCOPUS:76649133825
SN - 3642108407
SN - 9783642108402
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 1
EP - 12
BT - Internet and Network Economics - 5th International Workshop, WINE 2009, Proceedings
Y2 - 14 December 2009 through 18 December 2009
ER -