Ad exchanges: Research issues

S. Muthukrishnan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.

Original languageEnglish (US)
Title of host publicationInternet and Network Economics - 5th International Workshop, WINE 2009, Proceedings
Pages1-12
Number of pages12
DOIs
StatePublished - Dec 1 2009
Externally publishedYes
Event5th International Workshop on Internet and Network Economics, WINE 2009 - Rome, Italy
Duration: Dec 14 2009Dec 18 2009

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume5929 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Workshop on Internet and Network Economics, WINE 2009
CountryItaly
CityRome
Period12/14/0912/18/09

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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  • Cite this

    Muthukrishnan, S. (2009). Ad exchanges: Research issues. In Internet and Network Economics - 5th International Workshop, WINE 2009, Proceedings (pp. 1-12). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5929 LNCS). https://doi.org/10.1007/978-3-642-10841-9_1