Advances in online retailing: Towards the convergence of the Internet, wireless, and broadband

Bharat Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Research has focused on the characteristics and success factors involved in online retailing enterprises. In this paper, we propose that online retailers and their contemporaries in the brick-and mortar world will have to contend with new technological developments that will revolutionize retailing. These developments include: (a) a marked convergence of the online, wireless, and broadband infrastructures and the interactive communications possibilities offered by each, and (b) the pervasiveness and sophistication of one-to-one marketing and customization tools across physical and digital space. Given these developments, retailers have to rethink their business and marketing models and concentrate on developing competencies in the areas of (a) data warehousing and mining, (b) knowledge management, and (c) real-time customization and personalization of services and content. In this paper, we propose a framework for online, hybrid and brick and mortar retailers to successfully transition to this new model of competition.

    Original languageEnglish (US)
    Title of host publicationProceedings of the 2000 IEEE Engineering Management Society, EMS 2000
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages602-606
    Number of pages5
    ISBN (Print)0780364422, 9780780364424
    DOIs
    StatePublished - 2000
    EventIEEE Engineering Management Society, EMS 2000 - Albuquerque, United States
    Duration: Aug 13 2000Aug 15 2000

    Other

    OtherIEEE Engineering Management Society, EMS 2000
    CountryUnited States
    CityAlbuquerque
    Period8/13/008/15/00

    ASJC Scopus subject areas

    • Management of Technology and Innovation
    • Engineering (miscellaneous)
    • Management Science and Operations Research

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  • Cite this

    Rao, B. (2000). Advances in online retailing: Towards the convergence of the Internet, wireless, and broadband. In Proceedings of the 2000 IEEE Engineering Management Society, EMS 2000 (pp. 602-606). [872573] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/EMS.2000.872573