Advertising and advertising claims over time

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationOptimal control and dynamic games
Subtitle of host publicationApplications in finance, management science and economics
EditorsC. Deissenberg, R.F. Hartl
PublisherSpringer
StatePublished - 2005

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