Agents of social change: A model for targeting and engaging generation Z across platforms: How a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adults

Donna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin Koval

Research output: Contribution to journalArticlepeer-review

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Social Sciences

Biochemistry, Genetics and Molecular Biology

Economics, Econometrics and Finance