Original language | English (US) |
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Title of host publication | Perspectives on methodology in consumer research |
Editors | D. Brinberg, R. Lutz |
Place of Publication | New York |
Publisher | Springer-Verlag |
State | Published - 1986 |
An idiothetic analysis of consumer decision making
James Jaccard, G. Wood
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review