An idiothetic analysis of consumer decision making

James Jaccard, G. Wood

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationPerspectives on methodology in consumer research
EditorsD. Brinberg, R. Lutz
Place of PublicationNew York
PublisherSpringer-Verlag
StatePublished - 1986

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