An Institution of Corporate Social Responsibility (CSR) in Multi-National Corporations (MNCs): Form and Implications

Krista Bondy, Jeremy Moon, Dirk Matten

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This article investigates corporate social responsibility (CSR) as an institution within UK multi-national corporations (MNCs). In the context of the literature on the institutionalization of CSR and on critical CSR, it presents two main findings. First, it contributes to the CSR mainstream literature by confirming that CSR has not only become institutionalized in society but that a form of this institution is also present within MNCs. Secondly, it contributes to the critical CSR literature by suggesting that unlike broader notions of CSR shared between multiple stakeholders, MNCs practise a form of CSR that undermines the broader stakeholder concept. By increasingly focusing on strategic forms of CSR activity, MNCs are moving away from a societal understanding of CSR that focuses on redressing the impacts of their operations through stakeholder concerns, back to any activity that supports traditional business imperatives. The implications of this shift are considered using institutional theory to evaluate macro-institutional pressures for CSR activity and the agency of powerful incumbents in the contested field of CSR.

    Original languageEnglish (US)
    Pages (from-to)281-299
    Number of pages19
    JournalJournal of Business Ethics
    Volume111
    Issue number2
    DOIs
    StatePublished - Dec 2012

    Keywords

    • Business case
    • Corporate social responsibility
    • Critical perspectives
    • Institutional theory
    • Multi-national corporations

    ASJC Scopus subject areas

    • Business and International Management
    • General Business, Management and Accounting
    • Arts and Humanities (miscellaneous)
    • Economics and Econometrics
    • Law

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