An observational study of consumer use of fast-food restaurant drive-through lanes: Implications for menu labelling policy

Christina A. Roberto, Elena Hoffnagle, Marie A. Bragg, Kelly D. Brownell

Research output: Contribution to journalArticle

Abstract

Objective Some versions of restaurant menu labelling legislation do not require energy information to be posted on menus for drive-through lanes. The present study was designed to quantify the number of customers who purchase fast food through drive-in windows as a means of informing legislative labelling efforts.Design This was an observational study.Setting The study took place at two McDonalds and Burger King restaurants, and single Dairy Queen, Kentucky Fried Chicken, Taco Bell and Wendys restaurants.Subjects The number of customers entering the chain restaurants and purchasing food via the drive-through lane were recorded. A total of 3549 patrons were observed.Results The percentage of customers who made their purchases at drive-throughs was fifty-seven. The overall average (57 %) is likely a conservative estimate because some fast-food restaurants have late-night hours when only the drive-throughs are open.Conclusions Since nearly six in ten customers purchase food via the drive-through lanes, menu labelling legislation should mandate the inclusion of menu labels on drive-through menu boards to maximise the impact of this public health intervention.

Original languageEnglish (US)
Pages (from-to)1826-1828
Number of pages3
JournalPublic Health Nutrition
Volume13
Issue number11
DOIs
StatePublished - Nov 2010

Keywords

  • Energy labels
  • Fast food
  • Menu labelling
  • Obesity

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health

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