@inproceedings{0d2ca43c66894243baa8881e513ec23c,
title = "An un-tethered mobile shopping experience",
abstract = "Smart phones with access to apps from online stores are ideal candidates to replace expensive hardware like PoS terminals for retail. A standard set of shopper and retailer apps can replace the conventional retailer IT setup in settings ranging from rural areas with low connectivity to dense urban areas. We describe how we built such a set of apps for mobile shoppers and retailers equipped only with smart phones and tablets, and who require little to no training to use them. These apps are flexible enough to be used by small shops with small inventories as well as large grocery chains. Our apps enable retailers to manage their inventories and finances, and shoppers to discover retailers, match shopping lists, and make purchases. We describe a user study of retailers in North India to understand the ecosystem in emerging markets, and ascertain their needs, helping us build a useful platform for mobile shopping.",
keywords = "Emerging market, Mobile payment, Mobile shopping, User study",
author = "Venkatraman Ramakrishna and Saurabh Srivastava and Jerome White and Nitendra Rajput and Kundan Shrivastava and Sourav Bhattacharya and Yetesh Chaudhary",
year = "2014",
doi = "10.1007/978-3-319-11569-6_32",
language = "English (US)",
series = "Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST",
publisher = "Springer Verlag",
pages = "409--421",
editor = "Ivan Stojmenovic and Zixue Cheng and Song Guo",
booktitle = "Mobile and Ubiquitous Systems",
note = "10th International Conference on Mobile and Ubiquitous Systems: Computing, Networking and Services, MOBIQUITOUS 2013 ; Conference date: 02-12-2013 Through 04-12-2013",
}