TY - GEN
T1 - An un-tethered mobile shopping experience
AU - Ramakrishna, Venkatraman
AU - Srivastava, Saurabh
AU - White, Jerome
AU - Rajput, Nitendra
AU - Shrivastava, Kundan
AU - Bhattacharya, Sourav
AU - Chaudhary, Yetesh
N1 - Publisher Copyright:
© Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2014.
PY - 2014
Y1 - 2014
N2 - Smart phones with access to apps from online stores are ideal candidates to replace expensive hardware like PoS terminals for retail. A standard set of shopper and retailer apps can replace the conventional retailer IT setup in settings ranging from rural areas with low connectivity to dense urban areas. We describe how we built such a set of apps for mobile shoppers and retailers equipped only with smart phones and tablets, and who require little to no training to use them. These apps are flexible enough to be used by small shops with small inventories as well as large grocery chains. Our apps enable retailers to manage their inventories and finances, and shoppers to discover retailers, match shopping lists, and make purchases. We describe a user study of retailers in North India to understand the ecosystem in emerging markets, and ascertain their needs, helping us build a useful platform for mobile shopping.
AB - Smart phones with access to apps from online stores are ideal candidates to replace expensive hardware like PoS terminals for retail. A standard set of shopper and retailer apps can replace the conventional retailer IT setup in settings ranging from rural areas with low connectivity to dense urban areas. We describe how we built such a set of apps for mobile shoppers and retailers equipped only with smart phones and tablets, and who require little to no training to use them. These apps are flexible enough to be used by small shops with small inventories as well as large grocery chains. Our apps enable retailers to manage their inventories and finances, and shoppers to discover retailers, match shopping lists, and make purchases. We describe a user study of retailers in North India to understand the ecosystem in emerging markets, and ascertain their needs, helping us build a useful platform for mobile shopping.
KW - Emerging market
KW - Mobile payment
KW - Mobile shopping
KW - User study
UR - http://www.scopus.com/inward/record.url?scp=84910685382&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84910685382&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-11569-6_32
DO - 10.1007/978-3-319-11569-6_32
M3 - Conference contribution
AN - SCOPUS:84910685382
T3 - Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
SP - 409
EP - 421
BT - Mobile and Ubiquitous Systems
A2 - Stojmenovic, Ivan
A2 - Cheng, Zixue
A2 - Guo, Song
PB - Springer Verlag
T2 - 10th International Conference on Mobile and Ubiquitous Systems: Computing, Networking and Services, MOBIQUITOUS 2013
Y2 - 2 December 2013 through 4 December 2013
ER -