Assessing the business impact of location based services

Bharat Rao, Louis Minakakis

Research output: Contribution to journalConference articlepeer-review


Location based services are a growth area for service providers looking to fulfill new customer needs, and network operators looking to augment their revenues. While the idea of using information about customer location to deliver focused services may be extremely appealing, there are significant risks and challenges to be faced. In addition to the technical hurdles, understanding and catering to customer experience is critical for success. In this paper, we will describe recent developments in the area of LBS, and propose a model to address customer experience issues in this domain. In particular, we will describe the types of revenue models and niche applications that might be profitably targeted by LBS providers.

Original languageEnglish (US)
Article numberDTMCC05
Pages (from-to)8-15
Number of pages8
JournalProceedings of the Hawaii International Conference on System Sciences
StatePublished - 2004
EventProceedings of the Hawaii International Conference on System Sciences - Big Island, HI., United States
Duration: Jan 5 2004Jan 8 2004

ASJC Scopus subject areas

  • General Computer Science


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