Assessing the business impact of location based services

Bharat Rao, Louis Minakakis

    Research output: Contribution to journalConference article

    Abstract

    Location based services are a growth area for service providers looking to fulfill new customer needs, and network operators looking to augment their revenues. While the idea of using information about customer location to deliver focused services may be extremely appealing, there are significant risks and challenges to be faced. In addition to the technical hurdles, understanding and catering to customer experience is critical for success. In this paper, we will describe recent developments in the area of LBS, and propose a model to address customer experience issues in this domain. In particular, we will describe the types of revenue models and niche applications that might be profitably targeted by LBS providers.

    Original languageEnglish (US)
    Article numberDTMCC05
    Pages (from-to)8-15
    Number of pages8
    JournalProceedings of the Hawaii International Conference on System Sciences
    Volume37
    DOIs
    StatePublished - 2004
    EventProceedings of the Hawaii International Conference on System Sciences - Big Island, HI., United States
    Duration: Jan 5 2004Jan 8 2004

    ASJC Scopus subject areas

    • Computer Science(all)

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