Original language | English (US) |
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Title of host publication | Issues in non-profit marketing |
Editors | P. Reingen, K. Shuptrine |
Place of Publication | Tempe, Arizona |
Publisher | Bureau of Business and Research |
State | Published - 1983 |
Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research
James Jaccard, D. Sheng
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review