Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research

James Jaccard, D. Sheng

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationIssues in non-profit marketing
EditorsP. Reingen, K. Shuptrine
Place of PublicationTempe, Arizona
PublisherBureau of Business and Research
StatePublished - 1983

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