Atttudes and behavior: Implications of attitudes toward behavioral alternatives

James Jaccard

Research output: Contribution to journalArticlepeer-review


The relationship between attitudes and behavior was considered. An attitudinal model of behavioral alternatives was presented and its applied and theoretical implications explicated. Three investigations were reported that tested the initial viability of the approach. Support for the model was observed in all three investigations.

Original languageEnglish (US)
Pages (from-to)286-307
Number of pages22
JournalJournal of Experimental Social Psychology
Issue number3
StatePublished - May 1981

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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