Behavioral Communication Strategies for Global Epidemics: An Innovative Model for Public Health Education and Humanitarian Response

Chris Dickey, Emily Holzman, Juliet Bedford, Erma Manoncourt, Clay Shirky, Vincent Petit, Sherine Guirguis, Kiera Bloch, Rafael Obregon

Research output: Contribution to journalArticle

Abstract

In response to a number of growing global health challenges, New York University and UNICEF designed a Behavioral Communication Strategies for Global Epidemics course that brings together United Nations professionals, government staff, and MPH (Master of Public Health) students to design innovative social behavior change communication (SBCC) strategies that address disease outbreaks and humanitarian challenges around the world. Applying a systems approach, participants in the course work on interdisciplinary teams to design strategies, develop skills, and engage in global learning. At the culmination of the course, all teams present strategies to UNICEF country offices for implementation. This innovative model for disease outbreak, public health education, and humanitarian response provides professionals with an opportunity to develop a wide range of competencies, including systems thinking, behavior change, and human-centered design and equips them with the necessary tools to develop more novel approaches to SBCC. As the number of outbreaks and humanitarian challenges increase each year, this format for learning can serve as a model for how professionals can effectively address these complex crises.

Original languageEnglish (US)
JournalHealth promotion practice
DOIs
StateAccepted/In press - 2020

Keywords

  • behavior change
  • communication
  • education
  • global health
  • innovation
  • systems thinking

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Nursing (miscellaneous)

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