Being innovative about service innovation: Service, design and digitalization

Michael Barrett, Elizabeth Davidson, Anne Laure Fayard, Stephen L. Vargo, Youngjin Yoo

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Moving beyond questions about "services" and "the services economy," this panel considers fresh ways of thinking about service innovation in the era of pervasive digitization. Panelists will argue that our understanding of digital services and products is radically transformed if we consider all exchanges to be service-for-service exchanges in which customers and suppliers co-create value in exchange networks. Innovation can then be understood as the continual process of breaking down knowledge (information) and reintegrating it to create new knowledge-based resources. Pervasive digitalization and generative digital platforms are revolutionizing service exchange possibilities. Value exchanges nonetheless occur within contexts that are material and social, tangible and tacit. The dynamics of these dimensions of service exchange challenge our concepts and methods for designing for service. Representing different approaches and disciplines, panelists will share their views on how the IS field might rethink service innovation, design and digitalization.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems, ICIS 2012
Number of pages6
StatePublished - 2012
EventInternational Conference on Information Systems, ICIS 2012 - Orlando, FL, United States
Duration: Dec 16 2012Dec 19 2012

Publication series

NameInternational Conference on Information Systems, ICIS 2012


OtherInternational Conference on Information Systems, ICIS 2012
Country/TerritoryUnited States
CityOrlando, FL


  • Design thinking
  • Service innovation
  • Service-dominant logic
  • Sociomateriality

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Applied Mathematics
  • Library and Information Sciences


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