Between Text and Context: Innovative approaches to the qualitative analysis of online data

Anca Metiu, Anne Laure Fayard

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    Such an understanding is what we miss while analyzing online data, which are mostly text based and for which we often lack context. While we can read all the posts on a forum, and while we can access them “forever, " we are at the same time missing a lot of important elements regarding the posters’ identities, moods, and environments, as the famous New Yorker cartoon “On the Internet, nobody knows you’re a dog”1 reminds us. This lack of information is what we call the contextual challenge. The question for researchers studying online phenomena then becomes: How can one provide thick descriptions of the social world by studying text-based online interactions?.

    Original languageEnglish (US)
    Title of host publicationHandbook of Qualitative Organizational Research
    Subtitle of host publicationInnovative Pathways and Methods
    PublisherTaylor and Francis
    Pages381-390
    Number of pages10
    ISBN (Electronic)9781317908784
    ISBN (Print)9781848725096
    DOIs
    StatePublished - Jan 1 2015

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

    Fingerprint

    Dive into the research topics of 'Between Text and Context: Innovative approaches to the qualitative analysis of online data'. Together they form a unique fingerprint.

    Cite this