Bidding on configurations in internet Ad auctions

S. Muthukrishnan

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.

    Original languageEnglish (US)
    Title of host publicationComputing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings
    Pages1-6
    Number of pages6
    DOIs
    StatePublished - 2009
    Event15th Annual International Conference on Computing and Combinatorics, COCOON 2009 - Niagara Falls, NY, United States
    Duration: Jul 13 2009Jul 15 2009

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume5609 LNCS
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Conference

    Conference15th Annual International Conference on Computing and Combinatorics, COCOON 2009
    CountryUnited States
    CityNiagara Falls, NY
    Period7/13/097/15/09

    ASJC Scopus subject areas

    • Theoretical Computer Science
    • Computer Science(all)

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  • Cite this

    Muthukrishnan, S. (2009). Bidding on configurations in internet Ad auctions. In Computing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings (pp. 1-6). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5609 LNCS). https://doi.org/10.1007/978-3-642-02882-3_1