Bidding on configurations in internet Ad auctions

S. Muthukrishnan

doi:10.1007/978-3-642-02882-3_1

Bidding on configurations in internet Ad auctions

S. Muthukrishnan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.

Original language	English (US)
Title of host publication	Computing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings
Pages	1-6
Number of pages	6
DOIs	https://doi.org/10.1007/978-3-642-02882-3_1
State	Published - 2009
Event	15th Annual International Conference on Computing and Combinatorics, COCOON 2009 - Niagara Falls, NY, United States Duration: Jul 13 2009 → Jul 15 2009

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	5609 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	15th Annual International Conference on Computing and Combinatorics, COCOON 2009
Country/Territory	United States
City	Niagara Falls, NY
Period	7/13/09 → 7/15/09

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-642-02882-3_1

Cite this

Muthukrishnan, S. (2009). Bidding on configurations in internet Ad auctions. In Computing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings (pp. 1-6). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5609 LNCS). https://doi.org/10.1007/978-3-642-02882-3_1

Bidding on configurations in internet Ad auctions. / Muthukrishnan, S.
Computing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings. 2009. p. 1-6 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5609 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Muthukrishnan, S 2009, Bidding on configurations in internet Ad auctions. in Computing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 5609 LNCS, pp. 1-6, 15th Annual International Conference on Computing and Combinatorics, COCOON 2009, Niagara Falls, NY, United States, 7/13/09. https://doi.org/10.1007/978-3-642-02882-3_1

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abstract = "In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.",

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Bidding on configurations in internet Ad auctions

Abstract

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ASJC Scopus subject areas

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