Budget optimization for online campaigns with positive carryover effects

Mathematics

• Carry-over Effects 100%
• Advertising 98%
• Optimization 50%
• Greedy Algorithm 29%
• Task Allocation 25%
• User Behavior 25%
• User Interaction 23%
• MapReduce 22%
• Distributed Computing 18%
• Parallel Implementation 17%
• Marketing 17%
• Markov Decision Process 16%
• Constrained Control 16%
• Efficient Implementation 15%
• Baseline 14%
• Markov Model 14%
• Optimise 13%
• Optimal Solution 11%
• Optimal Control Problem 10%
• Evaluate 10%
• Trivial 10%
• Interaction 9%
• Performance 7%
• Framework 7%
• Form 5%
• Model 4%

Engineering & Materials Science

• Marketing 64%
• Markov processes 11%
• Distributed computer systems 11%