TY - JOUR
T1 - Check out that body
T2 - A community awareness campaign in New York City
AU - Bleakley, Amy
AU - Merzel, Cheryl
AU - Messeri, Peter
AU - Gift, Tom
AU - Kevin Malotte, C.
AU - Middlestadt, Susan
AU - VanDevanter, Nancy
N1 - Funding Information:
Acknowledgments This research was funded by the Centers for Disease Control and the National Institute of Mental Health.
PY - 2008/7
Y1 - 2008/7
N2 - The authors evaluate the effectiveness of the small media campaign in raising community awareness about the importance of going for a health check up. Data were collected over time from 535 respondents ages 15-30 years using cross-sectional surveys in two low-income, predominantly African-American communities in New York city. Regression analyses indicated campaign material recognition at 15 months was significantly higher in the intervention community relative to the comparison community. There were no significant changes in social norms, attitudes, or beliefs. Media campaigns aimed at adolescents and young adults on a community-wide level are an effective means of gaining material recognition. Editors' Strategic Implications: This research illustrates the effect of a public health media campaign on awareness, but it also serves as a reminder to public health officials that awareness is not necessarily sufficient to promote attitudinal or behavioral health changes.
AB - The authors evaluate the effectiveness of the small media campaign in raising community awareness about the importance of going for a health check up. Data were collected over time from 535 respondents ages 15-30 years using cross-sectional surveys in two low-income, predominantly African-American communities in New York city. Regression analyses indicated campaign material recognition at 15 months was significantly higher in the intervention community relative to the comparison community. There were no significant changes in social norms, attitudes, or beliefs. Media campaigns aimed at adolescents and young adults on a community-wide level are an effective means of gaining material recognition. Editors' Strategic Implications: This research illustrates the effect of a public health media campaign on awareness, but it also serves as a reminder to public health officials that awareness is not necessarily sufficient to promote attitudinal or behavioral health changes.
KW - Community-based participatory research
KW - Preventive health care
KW - Small media campaigns
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U2 - 10.1007/s10935-008-0141-0
DO - 10.1007/s10935-008-0141-0
M3 - Article
C2 - 18581236
AN - SCOPUS:48249107435
SN - 0278-095X
VL - 29
SP - 331
EP - 339
JO - Journal of Primary Prevention
JF - Journal of Primary Prevention
IS - 4
ER -