Comparing McDonald’s food marketing practices on official Instagram accounts across 15 countries

Keyphrases

• Low-middle Income Countries 100%
• McDonald's 100%
• Food Marketing 100%
• Marketing Practices 100%
• Instagram Account 100%
• Food Companies 50%
• High-income Countries 50%
• Fast Food 50%
• Social Media Advertising 50%
• Cardiovascular Disease 33%
• High-income 33%
• Middle Income 33%
• Upper-middle Income Countries 33%
• Price Promotion 33%
• Marketing Techniques 33%
• Low-middle Income 16%
• Illness 16%
• Negative Health Outcomes 16%
• Poor Diet 16%
• Screen Content Image 16%
• Advertising Practice 16%
• Targeted Advertising 16%
• Giveaway 16%
• Food Advertising 16%
• Number of Followers 16%

Medicine and Dentistry

• Social Media 100%
• Cardiovascular Disease 66%
• Low and Middle Income Countries 66%
• Disease 33%
• Health Outcomes 33%
• Consumer 33%