Comparing web interaction models in developing regions

Jay Chen, Aditya Dhananjay, Saleema Amershi, Lakshmi Subramanian

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Internet connections in developing regions are scarce and often unreliable. While options for connecting to the Internet are gradually being realized, progress is slow. We observed people performing web search and browsing in a low bandwidth environment in Kerala, India. We found that people in this environment experienced frustration and boredom while waiting for page loads compared to typical experiences in the developed world. Following these observations, we conducted a formal study with 20 participants at the same location comparing the conventional web search and browsing process with an asynchronous queueing model. Participants using the asynchronous queueing system performed as well as the status quo in terms of the number of tasks completed, and we observed greater interaction and information viewed for the asynchronous system. Our participants also preferred the asynchronous system over conventional search. Finally, we found evidence that the asynchronous system would have greater benefits in environments where the network is even more constrained.

Original languageEnglish (US)
Title of host publicationProceedings of the 1st ACM Symposium on Computing for Development, DEV 2010
StatePublished - 2010
Event1st ACM Symposium on Computing for Development, DEV 2010 - London, United Kingdom
Duration: Dec 17 2010Dec 18 2010

Publication series

NameProceedings of the 1st ACM Symposium on Computing for Development, DEV 2010


Other1st ACM Symposium on Computing for Development, DEV 2010
Country/TerritoryUnited Kingdom

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Computer Science Applications


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