Conveying cutting-edge discoveries to nonscientists: Effective communication with media

Nikhil Gupta, Kathleen Hamilton, Joshua Chamot

Research output: Contribution to journalArticle

Abstract

The benefits of using information and news media for disseminating cutting-edge scientific discoveries to the public are well known. Taxpayers and lawmakers need to be informed about the implications of public investments, young students' interest can be molded toward science- and technology-based careers, and public awareness of important issues can be raised by effectively using media. However, communication with news media is different from the means commonly used by scientists - journal publications and conference presentations. This article is intended to provide information on three basic aspects of media interactions - why, what, and how to communicate. The increasing importance of this mode of dissemination in this information age cannot be ignored; rather, it can be effectively utilized for educating a wider population base.

Original languageEnglish (US)
Pages (from-to)835-839
Number of pages5
JournalJOM
Volume65
Issue number7
DOIs
StatePublished - Jul 2013

ASJC Scopus subject areas

  • Materials Science(all)
  • Engineering(all)

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