Corner Store Purchases in a Low-Income Urban Community in NYC

Kamila Kiszko, Jonathan Cantor, Courtney Abrams, Charmaine Ruddock, Kelly Moltzen, Carlos Devia, Bernice McFarline, Hardeep Singh, Brian Elbel

Research output: Contribution to journalArticlepeer-review

Abstract

We assessed purchases made, motivations for shopping, and frequency of shopping at four New York City corner stores (bodegas). Surveys and purchase inventories (n = 779) were collected from consumers at four bodegas in Bronx, NY. We use Chi square tests to compare types of consumers, items purchased and characteristics of purchases based on how frequently the consumer shops at the specific store and the time of day the purchase was made. Most consumers shopped at the bodega because it was close to their home (52 %). The majority (68 %) reported shopping at the bodega at least once per day. The five most commonly purchased items were sugary beverages, (29.27 %), sugary snacks (22.34 %), coffee, (13.99 %), sandwiches, (13.09 %) and non-baked potato chips (12.2 %). Nearly 60 % of bodega customers reported their purchase to be healthy. Most of the participants shopped at the bodega frequently, valued its convenient location, and purchased unhealthy items. Work is needed to discover ways to encourage healthier choices at these stores.

Original languageEnglish (US)
Pages (from-to)1084-1090
Number of pages7
JournalJournal of Community Health
Volume40
Issue number6
DOIs
StatePublished - Apr 25 2015

Keywords

  • Choice behavior
  • Diet
  • Food
  • New York City
  • Obesity

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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