Cross-cultural methods for the study of behavioral decision making

James Jaccard, Choi K. Wan

Research output: Contribution to journalArticlepeer-review


A framework for studying behavioral decision making in cross-cultural contexts is described. The approach is based upon a combined etic-emic methodology and circumvents scaling problems that have plagued past applications of decision theory in different cultures. The approach was applied empirically to career decisions of college students in the United States and Hong Kong. Overall, the data were supportive of the framework.

Original languageEnglish (US)
Pages (from-to)123-149
Number of pages27
JournalJournal of Cross-Cultural Psychology
Issue number2
StatePublished - Jun 1986

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Anthropology


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