Cross‐cultural model testing: toward a solution of the etic‐emic dilemma

Andrew R. Davidson, James J. Jaccard, Harry C. Triandis, Maria Luisa Morales, Rogelio Diaz‐Guerrero

Research output: Contribution to journalArticlepeer-review


A model for the prediction of behavior from attitudinal components, developed by Triandis, was tested with samples of U.S. and Mexican women, and with fertility relevant behaviors. The elements of the model are etic, but the operationalizations of the various variables were done emically. Results support the model in both cultures. While the predictive utility of the model is equivalent in two cultures, there are social class differences on which component of the model is most emphasized. The U.S. upper‐middle‐class sample and the Mexican upper‐middle‐class sample emphasized the person's attitude toward the act, while the Mexican lower SES (socio‐economic status) sample emphasized the person's normative beliefs (moral obligations).

Original languageEnglish (US)
Pages (from-to)1-13
Number of pages13
JournalInternational Journal of Psychology
Issue number1
StatePublished - Feb 1976

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • General Psychology


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