CSR reporting: a review of the Pakistani aviation industry

Linzi J Kemp, Jeannette Vinke, Nidal Hilal

Research output: Contribution to journalArticlepeer-review


Purpose – The purpose of this paper is to evaluate the corporate social responsibility (CSR) content on corporate web sites and in annual reports, to identify the prevailing CSR dimensions and themes employed by the aviation industry of Pakistan. Design/methodology/approach – The authors use a qualitative content analysis of annual reports and corporate web sites to identify primary CSR dimensions and themes in the aviation companies in Pakistan. Findings – Only 13 out of 39 companies (or 33 per cent) clearly identified at least one CSR dimension in their financial reporting and/or on their web site. Overall content analysis revealed prevalence of two distinct CSR dimensions, including Social and Economic as well as Environment, and eight subsequent themes.
Original languageEnglish (US)
Pages (from-to)276-292
JournalSouth Asian Journal of Global Business Research
Issue number2
StatePublished - Aug 17 2012


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