Cultural phenomena and the research enterprise: Toward a culturally anchored methodology

Diane Hughes, Edward Seidman, Nathaniel Williams

Research output: Contribution to journalArticlepeer-review


Highlights the points at which culture intersects major phases of the research enterprise - problem formulation, population definition, concept and measurement development, research design, methodology, and data analysis - and influences and constrains what researchers deem worthy of investigation and how they interpret what they observe. These ethnocentric biases inhibit the development of a knowledge base for understanding diverse cultural communities. At each step of the research process, the need to carefully examine and expose the underlying cultural assumptions and to generate and develop alternative choices is emphasized. Guidelines are provided to encourage researchers to be aware of and deliberately make choices toward the development of a culturally anchored methodology that balances the demands for rigor and sensitivity.

Original languageEnglish (US)
Pages (from-to)687-703
Number of pages17
JournalAmerican journal of community psychology
Issue number6
StatePublished - Dec 1993


  • cross-cultural methodology
  • cultural sensitivity
  • diversity
  • minority community

ASJC Scopus subject areas

  • Health(social science)
  • Applied Psychology
  • Public Health, Environmental and Occupational Health


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