Decoding data analytics capabilities from topic modeling on press releases

Jeancarlo Bonilla, Bharat Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    In their quest for data-driven insight, firms align their resources to produce information that is actionable. Moreover, the bundling and utilization of these valuable resources is what defines an organizational capability. Thus, in this paper we conceptualize a new type of capability - data analytics capabilities, DAC, as the ability to assemble, coordinate, mobilize, and deploy analytics-based resources with strategic purpose. Using text as data, we explore the use of probabilistic topic modeling on historical press releases, in an attempt to identify types of DAC from successful data analytics investments. Press and news releases frequently articulate a firm's resource allocation strategy, proving an opportunity to automatically classify these into topics that can suggest categorization of DAC. We explore 8-year historical press releases and apply Latent Dirichlet Allocation topic modeling to 273 press releases.

    Original languageEnglish (US)
    Title of host publicationPICMET 2015 - Portland International Center for Management of Engineering and Technology
    Subtitle of host publicationManagement of the Technology Age, Proceedings
    EditorsTugrul U. Daim, Dilek Cetindamar Kozanoglu, Dundar F. Kocaoglu, Timothy R. Anderson, Gary Perman, Kiyoshi Niwa
    PublisherPortland State University
    Pages1959-1968
    Number of pages10
    ISBN (Electronic)9781890843328
    DOIs
    StatePublished - Sep 21 2015
    EventPortland International Center for Management of Engineering and Technology, PICMET 2015 - Portland, United States
    Duration: Aug 2 2015Aug 6 2015

    Publication series

    NamePortland International Conference on Management of Engineering and Technology
    Volume2015-September

    Other

    OtherPortland International Center for Management of Engineering and Technology, PICMET 2015
    CountryUnited States
    CityPortland
    Period8/2/158/6/15

    ASJC Scopus subject areas

    • Engineering(all)
    • Strategy and Management

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