Defining the Web: The politics of search engines

Beyond the policies and actions advocated, several technological developments could, in principle, help search engines build a more equalitarian portrait of the Web. These developments include improving how individual pages indicate relevance, also called metadata, refining overall search engine technology, and improving Web resource presentation and visualization and meta-search technology. Although improvements like these might, accidentally, promote particular values, they hold greatest promise as remedies to the politics of search engines if values guide them explicitly.