Design and implementation of a relational model of risk communication

Raul P. Lejano, Ahmadul Haque, Laila Kabir, Muhammad Saidur Rahman, Miah Maye Pormon, Eulito Casas

Research output: Contribution to journalArticlepeer-review


Purpose: The intent of the work is to go beyond the conventional model of disaster risk prevention, where community residents are objects of risk communication initiatives, and develop and implement a relational model of risk communication wherein they are active agents of knowledge transfer. Design/methodology/approach: The relational model of risk communication translates risk knowledge into narrative forms that community members can share. The article discusses the conceptual basis of the model and, then, describes how it has been pilot tested and implemented in the field. Evaluation of the pilot tests consist of pre- and post-surveys comparing control and test groups. Findings: Encouraging results have been seen among vulnerable communities, such as residents in a refugee camp and schoolchildren in a storm surge vulnerable town. These outcomes support the idea that the relational approach can empower residents to be active agents of risk communication. Originality/value: The relational model taps into the knowledge and agency of community.

Original languageEnglish (US)
Pages (from-to)117-138
Number of pages22
JournalDisaster Prevention and Management
Issue number1
StatePublished - Jun 14 2023


  • Disaster risk reduction
  • Displacement
  • Relational model
  • Risk communication
  • Tropical cyclone

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health
  • Business, Management and Accounting (miscellaneous)


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