TY - GEN
T1 - Design of a reputation system based on dynamic coalition formation
AU - Liu, Yuan
AU - Zhang, Jie
AU - Zhu, Quanyan
PY - 2011
Y1 - 2011
N2 - Reputation systems bear some challenging problems where buyers have different subjectivity in evaluating their experience with sellers and they may not have incentives to share their experience. In this paper, we propose a novel reputation system based on dynamic coalition formation where buyers with similar subjectivity and rich experience will be awarded virtual credits for helping others find trustworthy sellers to successfully conduct business. Our theoretical analysis confirms that the coalitions formed in this way are stable.
AB - Reputation systems bear some challenging problems where buyers have different subjectivity in evaluating their experience with sellers and they may not have incentives to share their experience. In this paper, we propose a novel reputation system based on dynamic coalition formation where buyers with similar subjectivity and rich experience will be awarded virtual credits for helping others find trustworthy sellers to successfully conduct business. Our theoretical analysis confirms that the coalitions formed in this way are stable.
UR - http://www.scopus.com/inward/record.url?scp=80054063601&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=80054063601&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-24704-0_18
DO - 10.1007/978-3-642-24704-0_18
M3 - Conference contribution
AN - SCOPUS:80054063601
SN - 9783642247033
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 135
EP - 144
BT - Social Informatics - Third International Conference, SocInfo 2011, Proceedings
T2 - 3rd International Conference on Social Informatics, SocInfo 2011
Y2 - 6 October 2011 through 8 October 2011
ER -