A social psychological theory of voting behavior was developed in the context of designing political campaigns to elect a candidate. This theory was tested in the context of a presidential, senatorial, and congressional election. In general, the data were consistent with the theory across all three elections and individual difference variables. Implications for the design and evaluation of political campaigns were developed.
|Original language||English (US)|
|Number of pages||17|
|Journal||Journal of Applied Social Psychology|
|State||Published - Oct 1980|
ASJC Scopus subject areas
- Social Psychology