TY - JOUR
T1 - Designing Political Campaigns to Elect a Candidate
T2 - Toward A Social Psychological Theory of Voting Behavior
AU - Jaccard, James
AU - Knox, Richard
AU - Brinberg, David
PY - 1980/10
Y1 - 1980/10
N2 - A social psychological theory of voting behavior was developed in the context of designing political campaigns to elect a candidate. This theory was tested in the context of a presidential, senatorial, and congressional election. In general, the data were consistent with the theory across all three elections and individual difference variables. Implications for the design and evaluation of political campaigns were developed.
AB - A social psychological theory of voting behavior was developed in the context of designing political campaigns to elect a candidate. This theory was tested in the context of a presidential, senatorial, and congressional election. In general, the data were consistent with the theory across all three elections and individual difference variables. Implications for the design and evaluation of political campaigns were developed.
UR - http://www.scopus.com/inward/record.url?scp=84986398017&partnerID=8YFLogxK
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U2 - 10.1111/j.1559-1816.1980.tb00717.x
DO - 10.1111/j.1559-1816.1980.tb00717.x
M3 - Article
AN - SCOPUS:84986398017
SN - 0021-9029
VL - 10
SP - 367
EP - 383
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 5
ER -