Designing Political Campaigns to Elect a Candidate: Toward A Social Psychological Theory of Voting Behavior

James Jaccard, Richard Knox, David Brinberg

Research output: Contribution to journalArticlepeer-review

Abstract

A social psychological theory of voting behavior was developed in the context of designing political campaigns to elect a candidate. This theory was tested in the context of a presidential, senatorial, and congressional election. In general, the data were consistent with the theory across all three elections and individual difference variables. Implications for the design and evaluation of political campaigns were developed.

Original languageEnglish (US)
Pages (from-to)367-383
Number of pages17
JournalJournal of Applied Social Psychology
Volume10
Issue number5
DOIs
StatePublished - Oct 1980

ASJC Scopus subject areas

  • Social Psychology

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