TY - JOUR
T1 - Developing concurrency messages for the black community in Seattle, Washington
AU - Andrasik, Michele Peake
AU - Chapman, Caitlin Hughes
AU - Clad, Rachel
AU - Murray, Kate
AU - Foster, Jennifer
AU - Morris, Martina
AU - Parks, Malcolm R.
AU - Kurth, Ann Elizabeth
PY - 2012/12
Y1 - 2012/12
N2 - In the United States, Blacks are disproportionately impacted by HIV/AIDS. Sexual networks and concurrent relationships have emerged as important contributors to the heterosexual transmission of HIV. To date, Africa is the only continent where an understanding of the impact of sexual concurrency has been conveyed in HIV prevention messaging. This project was developed by researchers and members of the Seattle, Washington, African American and African-Born communities, using the principles of community-based participatory research (CBPR). Interest in developing concurrency messaging came from the community and resulted in the successful submission of a community-academic partnership proposal to develop and disseminate HIV prevention messaging around concurrency. The authors describe (a) the development of concurrency messaging through the integration of collected formative data and findings from the scientific literature; (b) the process of disseminating the message in the local Black community; and (c) important factors to consider in the development of similar campaigns.
AB - In the United States, Blacks are disproportionately impacted by HIV/AIDS. Sexual networks and concurrent relationships have emerged as important contributors to the heterosexual transmission of HIV. To date, Africa is the only continent where an understanding of the impact of sexual concurrency has been conveyed in HIV prevention messaging. This project was developed by researchers and members of the Seattle, Washington, African American and African-Born communities, using the principles of community-based participatory research (CBPR). Interest in developing concurrency messaging came from the community and resulted in the successful submission of a community-academic partnership proposal to develop and disseminate HIV prevention messaging around concurrency. The authors describe (a) the development of concurrency messaging through the integration of collected formative data and findings from the scientific literature; (b) the process of disseminating the message in the local Black community; and (c) important factors to consider in the development of similar campaigns.
UR - http://www.scopus.com/inward/record.url?scp=84870777378&partnerID=8YFLogxK
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U2 - 10.1521/aeap.2012.24.6.527
DO - 10.1521/aeap.2012.24.6.527
M3 - Article
C2 - 23206202
AN - SCOPUS:84870777378
SN - 0899-9546
VL - 24
SP - 527
EP - 548
JO - AIDS Education and Prevention
JF - AIDS Education and Prevention
IS - 6
ER -