Developing concurrency messages for the black community in Seattle, Washington

Michele Peake Andrasik, Caitlin Hughes Chapman, Rachel Clad, Kate Murray, Jennifer Foster, Martina Morris, Malcolm R. Parks, Ann Elizabeth Kurth

Research output: Contribution to journalArticlepeer-review


In the United States, Blacks are disproportionately impacted by HIV/AIDS. Sexual networks and concurrent relationships have emerged as important contributors to the heterosexual transmission of HIV. To date, Africa is the only continent where an understanding of the impact of sexual concurrency has been conveyed in HIV prevention messaging. This project was developed by researchers and members of the Seattle, Washington, African American and African-Born communities, using the principles of community-based participatory research (CBPR). Interest in developing concurrency messaging came from the community and resulted in the successful submission of a community-academic partnership proposal to develop and disseminate HIV prevention messaging around concurrency. The authors describe (a) the development of concurrency messaging through the integration of collected formative data and findings from the scientific literature; (b) the process of disseminating the message in the local Black community; and (c) important factors to consider in the development of similar campaigns.

Original languageEnglish (US)
Pages (from-to)527-548
Number of pages22
JournalAIDS Education and Prevention
Issue number6
StatePublished - Dec 2012

ASJC Scopus subject areas

  • General Medicine


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