Dijital reklamcilikta cihazlar arasi hedefleme

Hakan Toguc; Ridvan Salih Kuzu; Hazim Kemal Ekenel

doi:10.1109/SIU.2019.8806580

Dijital reklamcilikta cihazlar arasi hedefleme

Translated title of the contribution: Cross device targeting for digital advertising

Hakan Toguc, Ridvan Salih Kuzu, Hazim Kemal Ekenel

Computer Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Due to the convergence of digital marketing and advertising efforts with variety of digital devices like tablets, smartphones, PCs, smart TVs, and even wearable devices, tracking the relations among these devices has become a key component for personalised targeting of their users. This study proposes a new probabilistic cross device matching approach by depending on various machine learning algorithms along with a new dataset which can be used as a benchmark for future studies.

Translated title of the contribution	Cross device targeting for digital advertising
Original language	Undefined
Title of host publication	27th Signal Processing and Communications Applications Conference, SIU 2019
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781728119045
DOIs	https://doi.org/10.1109/SIU.2019.8806580
State	Published - Apr 2019
Event	27th Signal Processing and Communications Applications Conference, SIU 2019 - Sivas, Turkey Duration: Apr 24 2019 → Apr 26 2019

Publication series

Name	27th Signal Processing and Communications Applications Conference, SIU 2019

Conference

Conference	27th Signal Processing and Communications Applications Conference, SIU 2019
Country/Territory	Turkey
City	Sivas
Period	4/24/19 → 4/26/19

Keywords

Behavioural User Profiling
Browser Fingerprinting
Cross Device Targeting
Probabilistic Linking

ASJC Scopus subject areas

Artificial Intelligence
Computer Networks and Communications
Computer Science Applications
Signal Processing

Access to Document

10.1109/SIU.2019.8806580

Cite this

Dijital reklamcilikta cihazlar arasi hedefleme. / Toguc, Hakan; Kuzu, Ridvan Salih; Ekenel, Hazim Kemal.
27th Signal Processing and Communications Applications Conference, SIU 2019. Institute of Electrical and Electronics Engineers Inc., 2019. 8806580 (27th Signal Processing and Communications Applications Conference, SIU 2019).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Toguc, H, Kuzu, RS & Ekenel, HK 2019, Dijital reklamcilikta cihazlar arasi hedefleme. in 27th Signal Processing and Communications Applications Conference, SIU 2019., 8806580, 27th Signal Processing and Communications Applications Conference, SIU 2019, Institute of Electrical and Electronics Engineers Inc., 27th Signal Processing and Communications Applications Conference, SIU 2019, Sivas, Turkey, 4/24/19. https://doi.org/10.1109/SIU.2019.8806580

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KW - Probabilistic Linking

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PB - Institute of Electrical and Electronics Engineers Inc.

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Y2 - 24 April 2019 through 26 April 2019

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Dijital reklamcilikta cihazlar arasi hedefleme

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this