Dusting for science: Motivation and participation of digital citizen science volunteers

Oded Nov, Ofer Arazy, David Anderson

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Digital citizen science offers a low-cost way to strengthen the scientific infrastructure, and engage members of the public in science. It is based on two pillars:(1)a technological pillar, which involves developing computer systems to manage large amounts of distributed resources, and (2) a motivational pillar, which involves attracting and retaining volunteers who would contribute their skills, time, and effort to a scientific cause. While the technological dimension has been widely studied, the motivational dimension received little attention to date. To address this gap, we surveyed volunteers at Stardust@home a digital citizen science project, in which volunteers classify online images from NASA's Stardust spacecraft. We found that collective and intrinsic motivations are the most salient motivational factors, whereas reward motives seem to be less relevant. We also found that intrinsic and norm-oriented motives are most strongly associated with participation intentions, which were, in turn, found to be associated with participation effort. Implications for research and practice are discussed.

    Original languageEnglish (US)
    Title of host publicationProceedings of the 2011 iConference
    Subtitle of host publicationInspiration, Integrity, and Intrepidity, iConference 2011
    Pages68-74
    Number of pages7
    DOIs
    StatePublished - 2011
    Event6th Annual Conference on 2011 iConference: Inspiration, Integrity, and Intrepidity, iConference 2011 - Seattle, WA, United States
    Duration: Feb 8 2011Feb 11 2011

    Publication series

    NameACM International Conference Proceeding Series

    Other

    Other6th Annual Conference on 2011 iConference: Inspiration, Integrity, and Intrepidity, iConference 2011
    CountryUnited States
    CitySeattle, WA
    Period2/8/112/11/11

    Keywords

    • Citizen science
    • Crowdsourcing
    • Motivation
    • Participation
    • Stardust@home

    ASJC Scopus subject areas

    • Software
    • Human-Computer Interaction
    • Computer Vision and Pattern Recognition
    • Computer Networks and Communications

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  • Cite this

    Nov, O., Arazy, O., & Anderson, D. (2011). Dusting for science: Motivation and participation of digital citizen science volunteers. In Proceedings of the 2011 iConference: Inspiration, Integrity, and Intrepidity, iConference 2011 (pp. 68-74). (ACM International Conference Proceeding Series). https://doi.org/10.1145/1940761.1940771