E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry

Neda Shabani; Arslan Munir; Azizul Hassan

doi:10.1109/MPOT.2018.2850598

E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry

Neda Shabani, Arslan Munir, Azizul Hassan

Computer Science

Research output: Contribution to journal › Article › peer-review

Abstract

Marketing plays an extremely significant role in the success of any business. In the hospitality and tourism industry, marketing is a key tool to introduce various destinations to customers and attract them to visit a place or stay in a particular hotel. The forms of marketing have considerably evolved during the past decades owing to enhancements in technology.

Original language	English (US)
Article number	8595460
Pages (from-to)	43-47
Number of pages	5
Journal	IEEE Potentials
Volume	38
Issue number	1
DOIs	https://doi.org/10.1109/MPOT.2018.2850598
State	Published - Jan 1 2019

ASJC Scopus subject areas

Education
Strategy and Management
Electrical and Electronic Engineering

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10.1109/MPOT.2018.2850598

Cite this

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E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry

Abstract

ASJC Scopus subject areas

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