Effect of exposure to an American Indian mascot on the tendency to stereotype a different minority group

Chu Kim-Prieto, Lizabeth A. Goldstein, Sumie Okazaki, Blake Kirschner

Research output: Contribution to journalArticle

Abstract

Numerous findings have documented the adverse effects of stereotypes on those negatively portrayed by the stereotypes. Less is known about the ramifications of stereotype exposure on those who are not the objects of the stereotypic depictions. Two studies examined the effect of exposure to an American Indian sports mascot on the stereotype endorsement of a different minority group. Study 1 used an unobtrusive prime, while Study 2 used a more engaged prime. Study 2 also investigated the effect among those unfamiliar with the controversy regarding American Indian sports mascots. Results from both studies show that participants primed with an American Indian sports mascot increased their stereotyping of a different ethnic minority group.

Original languageEnglish (US)
Pages (from-to)534-553
Number of pages20
JournalJournal of Applied Social Psychology
Volume40
Issue number3
DOIs
StatePublished - Mar 2010

ASJC Scopus subject areas

  • Social Psychology

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