Effects of sentiment and completion of a helping act on observer helping: A case for socially mediated Zeigarnik effects

Harvey A. Hornstein, Hugo N. Masor, Kenneth Sole, Madeline Heilman

Research output: Contribution to journalArticle

Abstract

Conducted a natural field experiment building on the earlier work of Lewin, Zeigarnik, Deutsch, and Horwitz to test the following predictions: Persons are more likely to complete the interrupted goal attainment of liked than disliked others. For liked others, the frequency of this kind of helping is greatest when the others are close to completing their goal; for disliked others, nearness to a goal is irrelevant. Ss were 175 New York pedestrians. Data confirm these predictions. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)107-112
Number of pages6
JournalJournal of personality and social psychology
Volume17
Issue number1
DOIs
StatePublished - Jan 1 1971

Keywords

  • helping behavior in interrupted goal attainment, goal proximity &
  • social perception of involved other

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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