@inproceedings{940e241ae6794843aa87c6acc536c0cb,
title = "Empowering investors with social annotation when saving for retirement",
abstract = "Financial prospectuses, which are available to consumers who buy financial products, are intended to help inform decision-making. While prospectuses provide a wealth of information, they are complex and difficult to understand for the vast majority of their intended readers. To help nonexperts make informed decisions, we investigated how social annotations with comparative statements embedded into online prospectuses influence users' decisions and perceptions about decisions. We recruited 31 pre-study users to annotate 10 retirement saving plan prospectuses. We then embedded these annotations in prospectuses provided to another set of 228 users (147 novices and 81 experts) in a 35-period retirement saving simulation. Novices benefited from exposure to social annotations, and were more likely to meet their retirement saving goals than those not exposed to annotations. Exposure to social annotations brought novices' performance level to that of experts, but at the same time, led them to lower perceived understanding of the prospectus.",
keywords = "Behavior change, Decision making, Personal finance, Retirement saving, Social annotation",
author = "Junius Gunaratne and Jeremy Burke and Oded Nov",
year = "2017",
month = feb,
day = "25",
doi = "10.1145/2998181.2998253",
language = "English (US)",
series = "Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW",
publisher = "Association for Computing Machinery",
pages = "1066--1081",
booktitle = "CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing",
note = "2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 ; Conference date: 25-02-2017 Through 01-03-2017",
}