Enhancing consumer behavior with implementation intentions

Peter Gollwitzer, Maik Bieleke, Paschal Sheeran

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationInternational handbook of consumer psychology
EditorsC. Jansson-Boyd, M. Zawisza
Place of PublicationNew York, NY
PublisherRoutledge Taylor & Francis Group
StateAccepted/In press - 2016

Cite this

Gollwitzer, P., Bieleke, M., & Sheeran, P. (Accepted/In press). Enhancing consumer behavior with implementation intentions. In C. Jansson-Boyd, & M. Zawisza (Eds.), International handbook of consumer psychology [In press] Routledge Taylor & Francis Group.